Demonstrate your expertise and earn trust.Build momentum toward a product launch or event.

To keep people watching, create a YouTube playlist and link to it from each video’s description. In-depth educational series work especially well on YouTube. For max efficiency, keep a running list of all your ideas then pick one to film for the week, or film and schedule them all in bulk a month or more ahead of time. Instead of having to think of three new post ideas for the upcoming week, you’ll already know the format and theme of your series and can get into creating it right away. It’s more original, and it’ll make your content planning process easier. You’ve heard of #ThrowbackThursday and #SundayFunday but instead of regurgitating these tired trends, create your own daily or weekly series. Rapidly test to find out what your audience wants to see or learn about most.Service providers, share your process or steps to achieve a quick win, like your best sales email script or a software tutorial. If you sell a product, show your target audience how to use it - either the “regular way” or something creative.

How-to YouTube Shorts hook people right away with quick visuals and a specific end result. Create “how to” content on YouTube Shorts

Showcase your creativity and, potentially, make you - gasp - go viral.Ģ.

Keep people watching longer, not knowing how it will end (as they do with trending audio after seeing a few).

A post shared by Peak Design original audio in your Reels can:

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